Vermont Coffee Company has been selling their Viva Cafe line of Dominican sourced coffees for some time now in their iconic kraft paper bags, but as they expand distribution they decided it was time to let Viva Cafe live as its own brand on store shelves. I was tasked with creating new packaging that amplified the Viva Cafe brand, with its bold colors and authentic wood cut artwork. I followed this project from initial concepting, through production, and finally to product photography.