Earl's Cyclery & Fitness recently came under new ownership, and I was asked to give the brand a refresh and bring it into the 21st century. Earl's is well established in the Burlington area, having been in business for over 50 years, so we decided steer away from cycling motifs and let the unique lettering from the last rebrand shine through. The real task was to create a consistent look and feel, both in store and in advertising. Franklin Gothic was chosen as the primary typeface because of its blue collar sensibility. We've carried this branding all the way through, from website and digital ads to in-store signage and print ads.
The new Earl's website can be viewed here.
This is the first in a series of posters promoting the Cochran's Enduro Series coming this summer. Cochran's Ski Area has a great old school vibe, so I looked to vintage motocross and racing posters for inspiration. I kept the same color palette as Cochran's to keep brand consistency. Future dates of the poster will include new imagery and some color variations within the palette.
HortLabs is an AgTech start up that is creating a cohesive system for the monitoring, management, and analytics of greenhouses and indoor growing spaces. At HortLabs, I have been responsible for branding and UX development. The images here are but a preview of what is to come.
At Storrs Center Cycle, I was tasked initially with refreshing the logo. I began with rebuilding the old .jpeg logo with vectors so it could be scaled as needed. At this stage, the logo was also placed into the circle, which gave it more power to stand on it's own. The typeface Avenir had been chosen as it is clean and concise, and carries itself well as a headline or in copy. The C's in the logo were then recreated to match proportions and styling of Avenir. With the new logo and branding in place, I set out to build a website where we could show the typical prices, hours, location, etc., as well as showcase the custom bike and wheel builds that SCC is known for. The information presented in the website needed to be clear and easily found. In addition to laying out and building the website, I was in charge of taking new photographs and curating existing photographs for the website. In addition to the website, I created jerseys, kits, and tees for the shop. The road race kits were inspired by vintage race cars from the 60's, while the mountain kits are a strong contrast with their 80's metal inspiration. I also designed tees that were heavily inspired by Fat Chance and Fat City Cycles jerseys from the early 90's.
Malaika is an independent yoga instructor based in the Burlington, VT area. She came to me to help create a personal brand and launch a series of yoga nidra CDs. Together we developed a logo that is simple and recognizable, and subtly says "om".
Le Gentleman Jam is a jam band that performs every Wednesday night at L'Absynthe in Montreal. The strip club across the street was the inspiration for their name, so I thought it was only proper that it would be the inspiration for their poster as well.
This redesign of Skeptic magazine was a personal project where I focused on grids, typography, and infographics to enhance the legibility and user interaction with dense copy. I created a color coded system to help navigate the magazine while quickly thumbing through pages. The article "A Climate of Belief" was a cover story, so the accent color is red. The accent color of each article would change respective to the category it is in.
This poster was designed and silkscreened as my entry into an art show at Champlain College's Montreal campus. I was invited into the studio of a local silkscreen artist, where I was taught the ins and outs of silkscreening.
Locked Groove Media was an idea for a publishing firm brought to me by a friend. I liked the idea so much though, that I decided to continue with the branding and create a poster series for it. The idea of the “print & film & music.” on repeat stems from the locked groove of a record repeating itself when a side has finished playing. I felt that Locked Groove could make the biggest impact if it evoked a sense of nostalgia and reminded people that print, film, and music are indeed alive and well.
I first read Ender's Game a few years ago, and quickly got sucked into the whole universe Card had created. After reading a few other titles, and hearing about the upcoming film adaptation, I decided to give the book a redesign based on what I'd imagined while reading it. I chose the colors based on those of Ender's Dragon Army. The cover is symbolic of both Ender's depiction of the Battleroom and the final invasion of the Bugger homeworld.
Ricochet is a fictional skate company that I originally created for a college design class. I’ve noticed a trend over the past few years of core brands in the skate industry going towards a more boutique, high fashion style. With Ricochet, I felt it was important to hit the boutique style, but also maintain the gritty reality of skating. To do so, I emphasized white space and used a light weight logomark and type. The grittiness comes from high grain, contrasty film photography.
For my Senior Capstone at Champlain College, I was tasked with designing an organization that would benefit others, the environment, etc.. Snowboarding is a sport I am passionate about, and one that is heavily influenced by the well being of Mother Nature. The Ecollective is a project designed to promote and showcase sustainable snowboarding. It serves as a resource for riders looking to purchase from and support brands that have the future of their sport and planet in mind.
Word is a typographic experiment with the goal of comparing and contrasting the literal and slang definitions of everyday words. The literal definitions are set in a bookish typeface that lends credibility and sets a serious tone. These definitions are offset by the slang, which are set in a modern, hip sans serif. The end result gives the effect that the slang definitions are fleeting and will change with trends.