Ricochet

Ricochet is a fictional skate company that I originally created for a college design class. I’ve noticed a trend over the past few years of core brands in the skate industry going towards a more boutique, high fashion style. With Ricochet, I felt it was important to hit the boutique style, but also maintain the gritty reality of skating. To do so, I emphasized white space and used a light weight logomark and type. The grittiness comes from high grain, contrasty film photography.