Darn Tough

At Place Creative, I spent the majority of my time working with Darn Tough Vermont. As a designer, they are a really exciting company to work with because the range of work is astounding. The core branding is ultra utilitarian, but then they’re never afraid to get weird and throw something completely off the wall out there for a campaign. I found it equally gratifying to work as part of a larger team to develop highly functional, Swiss-inspired packaging as I did having the freedom to get weird with humor and illustration in social media content, stickers, and tees.